Department of Bachelor of Business Administration - Artificial Intelligence in Business (ROM)

Department of

Bachelor of Business Administration
(Artificial Intelligence in Business)

B.B.A. ROM / B.B.A. Artificial Intelligence in Business — Preparing future business leaders fluent in AI

Introduction

The BBA AI in Business is a three-year undergraduate program designed to prepare future business leaders fluent in artificial intelligence.

Launching from the academic year 2026–27, the program is spread across six semesters. The course integrates AI into every core business function — strategy, marketing, finance, operations, and entrepreneurship. Students gain hands-on expertise with 100+ cutting-edge AI tools and platforms such as ChatGPT, Power BI, Tableau, UiPath, Midjourney, and more, while working on 30+ industry-modelled projects that build a professional portfolio.

The program emphasizes practical learning through AI labs, startup incubation, and industry mentorship, ensuring graduates are industry-ready. With no coding background required, it welcomes students from all streams and focuses on developing analytical, creative, and entrepreneurial skills.

Key Outcomes: Graduates gain the ability to design AI-powered business solutions, apply predictive analytics, automate workflows, and build ventures using no-code platforms. Ethical AI deployment, responsible governance, and effective communication are central to the curriculum.

Career Opportunities: Career opportunities span consulting, fintech, marketing, e-commerce, logistics, healthcare, and technology services, with roles such as business analyst, marketing analytics coordinator, AI application support analyst, and digital transformation associate. This program empowers students to lead innovation and shape the future of intelligent enterprises worldwide.

The course provides students with opportunities for:

Higher Studies
Employment
Entrepreneurship

Vision & Mission

Vision

To be a pioneering department that shapes ethical, AI-fluent business leaders equipped to innovate and transform enterprises in an intelligent, technology-driven world.

Mission

To integrate artificial intelligence with core business education, provide hands-on exposure to industry-leading AI tools, and nurture analytical, creative, and entrepreneurial competencies. To foster responsible AI governance and equip students to lead digital transformation across industries.