BBA- TOURISM

The Bachelor of Business Administration (BBA) in Tourism, established in 2023, is a three-year undergraduate program designed to develop future-ready professionals for the dynamic tourism, travel, hospitality, and aviation sectors. The program combines strong foundations in business management with specialized knowledge in tourism and aviation studies, enabling students to understand global tourism systems, service operations, and business decision-making. Delivered through a Choice Based Credit System (CBCS), the curriculum emphasizes experiential learning through study tours, internships, industrial visits, projects, and skill-based workshops.

Students gain exposure to core management subjects such as marketing, finance, human resource management, operations, entrepreneurship, and analytics, alongside specialized courses in tourism geography, tour operations, airline ticketing, hospitality management, aviation logistics, and service marketing. Value-added components such as GDS (SABRE) certification, computer applications, AI for management, and compulsory French language training enhance global employability.

Key Outcomes include strong managerial competence, analytical and problem-solving skills, customer-centric service orientation, strategic operational understanding, and professional communication abilities.

Career Opportunities span roles in airlines, airports, travel and tour companies, hotels and resorts, logistics firms, consulting organizations, travel-tech startups, event management, government tourism departments, and international agencies, as well as opportunities for entrepreneurship and higher studies.

Vision

To be a leading knowledge centre in Tourism and Management Studies in the region by guiding students to achieve leadership positions in diverse areas of Business, Tourism, Hospitality socially responsible and globally competitive leaders by creating and disseminating knowledge in the field of business.

Mission
We aspire to be at the forefront of Tourism Studies in the region and intend to mould talent into visionary leaders. We achieve this by delivering an unparalleled educational experience, combining pedagogy with extensive industry exposure.

• Interactive learning sessions aims at developing critical thinking.
• Harbinger Sessions and Business Quiz aimed at enhancing leadership and presentation skills.
• Participation in community service to increase social awareness and responsibility

The best part of the course is that it is not limited just to the classrooms but also it provides the students with practical exposure to the retail management by allotting half of the working days for the OJTs [On job training]. The students are not only understanding the processes of retailing, but also gaining very good experience in the field, by which it’ll become easier for the students to get adapted to the work atmosphere in the future.

Retailers Association’s Skill Council of India

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