LOYOLA ACADEMY
Degree & PG College (Autonomous)
A “College with Potential For Excellence” by UGC
Affiliated to Osmania University Established in 1978
BA Mass Communication
We established Department of B.A. Mass Communication with the motto “Educate, Empower, and Enlighten” in Loyola Academy in the year 2004-05 to meet the challenges and demands of the booming media industry.
Vision:
To impart theoretical and practical knowledge on various subjects and groom the students to be adept and capable of executing field work with passion, commitment, discipline and integrity making them ready to make a mark in the media industry.
Mission:
Make the students to be global representatives and hold up on objectivity and fairness in their field of work.
The BA Mass Communication Programme’s highlights lies in its innovative teaching practices that include practical exposures such as-
Production of audio-visual news stories, documentaries, short films, advertisements and public service messages, among many others, which are part of a continuous learning and evaluation process.Students are taken on field trips to media, corporate and non-governmental organizations to give them an idea about the latest developments in the field. Students are also taken to rural areas to sensitize them to the issues and concerns of disadvantaged people.
Social Projects :
Students are encouraged to take up projects based on social causes such as women entrepreneurs, girl-child education, role of NGOs, etc.
Leadership & Presentation :
Guest lectures, seminars and group discussions are conducted regularly to train our students to be firm in their opinions and yet be able to put them across artfully.
Mid-Course and Final Semester Internships :
Students get to work on original projects with some of the best companies. This helps them gain experience and also pads their resumes amply before they even create their first.
Young minds can be made greater by association with great minds. We ensure that our students get to interact regularly with people of great academic and professional stature in the industry.
- Students are trained to broadcast the College Radio channel.
- Students are taught how to handle the digital media pages.
- Apart from all the practices which they’re gaining through the theoretical and practical learning, the best ever practices which has been followed over a decade, which enlightens the students is, there are two mandatory internships which the students have to take up during their course of graduation.
- Students are taken for industrial visits so that they can get very well exposed to the complete production of a media channel or as to how any media organization works.
Ms D Elsita
HoD, Asst.Professor
EMP ID: 15101
MCJ
Ms. Josephin Bharathi Vege
Asst. Professor
EMP ID:04103
M.Com., MCJ, ADCA, PG Dip. in Multimedia
Mr. P. Vikram Kumar
Asst. Professor
EMP ID: 08106
M.Sc.
Ms. Rajeshwari N
Asst.Professor
EMP ID: 18111
M.Sc., TSSET, NET, (Ph.D.)
Ms. Hima Bindu Achanta
Asst.Professor
EMP ID: 18140
M.A., PGD (Media Law), (Ph.D.)
Ms TEJASVINI JAMJALA
Asst. Professor
EMP ID: 23019
M.A, MCJ
Programme Outcomes
PO1: Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, critically evaluate. The validity of arguments and conclusion, and looking at our ideas and decisions (intellectual, organizational, and personal) From Different perspectives.
PO2: Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian Language, and make meaning of the word by connecting people, ideas, books, media, and technology.
PO3: Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.
PO4: Conduct Investigation of Complex Problems: Use research based knowledge and research methods including design of experiments, Analysis and interpretation of data, and synthesis of information to provide valid conclusion
PO5: Effective Citizenship: Demonstrate empathetic social concern and equity centered national development, and the ability to act with an informed awareness of issues and participate in civil life through a volunteering.
PO6: Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.
PO7: Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.
PO8: Self-Directed and Lifelong Learning: Acquire the ability to engage in independent and lifelong learning in the broadest manual.
Programme Specific Outcomes
PSO1: Understand the nature and basic concepts of Mass Communication and express them effectively in writing, speaking and audio-visual medium.
PSO2: Analyze the relationship between media and society, and the various ways individuals respond to socio-political-religious-cultural-ethical
-economic and sustainable goals.
PSO3: Think critically about debut, films, documentaries, articles, editorials and music while taking into account diverse interpretations from different viewpoints. Being exposed to wide range of perspective the students gain the ability to construct a public opinion which is socially responsible, ethical and humane leading to effective citizenship.
PSO4: Apply the theories of Mass Communication to understand complex problems of society and create content, catering to the needs of pluralistic society.
PSO5: Designing creative content that suits for various media platform.
Departmental Reports - Year Wise
Research Guide- Fr. Antony Prabhu
- The portrayal of Women in Classic Literature – Comparison of Male and Female Perspectives. [Aditi Nair, Rufus, Francis Jeremy].
- Manipulations Adapted in Conversion of Literature to Silver Screen. [Veenitha, Chandana, Govindu Michael.].
- The portrayal of Actresses in Mahesh Babu’s Films. [D. Shivani, K. Varsha, B. Karunya.].
- The Portrayal of Housewives in Indian Cinema. [Shree Ananya, Pranitha, Haswitha.]
Research Guide- Hima Bindu. A
- The Impact Of Cult Cinema On Millennial And Genz’s Lifestyle In Telangana State (Shiva And Arjun Reddy) [Chaitanya Suri].
- The Influence Of Women Characterization Through The Portrayal Of Women In Mani Ratnam’s Films. [Sai Aryan, Revanth Kumar, Shanmukh, Sai Vivek, Abhilash].
- To Study On The Role Of Digital Media (Twitter) In The Process Of Development Communication In Telangana State. [Nafee, Sachin Kumar, Raju Singha, Suraj].
- To Study The Influence Of Lgbtq Characters From The Ott Platform on The People Of Telangana State. [Joshna, Sarah, Smritee].
- The Impact Of Social Media Addiction On Youth And Young Adults.[Jeevan Reddy, Mark Anvith, Nikhil Nelli, Chaitanya. R.].
- Impact of Digital Media on Youth. [Dathpavan, Daniel, Deepraj, Dennis, Kartheek Goud, Benhur].
- Impact of Sports Advertising on People. [Jash Arora, Anirudh Adiraju].
- Behavioral Influence Of K- Dramas On Young Generation In Hyderabad. [Tejaswini Mugga]
Research Guide- Josephin Bharathi V.
- Influence of YouTube on Youth. [Shanmukhi, Nithin, Sai Kiran, Likith]
- A Research Study on Customer Satisfaction Among the Users of PhonePe. [Anish Kumar, Inder Kumar, Stevan, Harsh]
Research Guide- Rajeshwari. N
- Influence of Comedy Movies on Youth. [Agnes, Trupti, Padmini, Sai Ram, Manik, Anil]
- Industrial Visit to NTV News Channel – 19th April, 2022
Mass Communication students with Murthy Sir at TV5 News Channel
Mass Communication students with RJ Yash at Fever FM
- Mass Communication students at Namaste Telangana
- Covid NGO Activities – Hima Bindu. A faculty and Mass Communication 2020 passed out students.
- Mass Communication department in collaboration with Loyola Academy services towards the tribals of Bhadradri, Kothagudem
- Student Workshop- Gemini Music- Indoor Stadium- 01-08-2022
- Storyboard Placement Drive – 22-11-2022
- DMCs students visit to Tara – Orphanage, Bowenpally
12-9-2022 & 13-9-2022
Lenzcape – It’s a National Photography Event celebrated on the eve of World Photography Day which generally happens on August 19th. Due to some unavoidable reasons Lenzcape 2022 was conducted by the department students and faculty in the month of September.The guests who interacted through the sessions with the department students and with the external students are :
Ms. Nishat Fathima (A Renowned Photographer)
Mr. Raja Shashank (Photographer & Cinematographer)
Mr. Bhargava Ram (Documentary Photographer & Photography Trainer)13-03-2023 & 14-03-2023
InFocus – It’s a National Film Festival celebrated by the Faculty and the students from the Department of Mass Communication since more than a decade.
The guests who interacted through the Conferences with the department students and with the external students are :
Mr. Ram Gopal Varma (Indian Film Director)
Mr. Marthand K. Venkatesh (Indian Film Editor)
Mr. Shashi Preetam (Indian Music Composer & Director)
Mr. Nitesh Garikapaati (Creative Head – Story Board Production)
Mr. Sanjai and Team Canvas (Film Makers)
Ms. Faria Abdullah (Gifted Alumni of the Department, Indian Film Actress)
Ms. Hima Bindu Achanta has been invited as a Guest Speaker at Symbiosis Institute of Management for the conference conducted by “Shakti Says 3.0”.
Ms. Hima Bindu has published her Abstract in the “Book of Abstracts”- 14-12-2022
Ms. Hima Bindu- the debate competition judge at Bhavans (Faculty of Arts)- 9-2-2023
Ms. Hima Bindu presented documentation based on her social service at a National Seminar on “Impact of COVID on Informal Economy of Telangana with Special Reference to Hyderabad”- 29-09-2023 and 30-09-2023
Ms. Hima Bindu presented the Research Paper at a National Conference- from 25-11-2022 to 26-11-2022
Fr. Anthony Prabhu has been invited as the Guest Speaker at CVRCoE Engineering College- on 25-11-2022.
Fr. Anthony Prabhu has been selected as a member for SIGNIS India- 11-01-2023
Fr. Anthony Prabhu has been elected as a General Body Member for Amruthavani Communications- 2-12-2022
- Final Year Student T. Nithin got 2nd Prize in Photography Competition Conducted at South Asian level- 23-06-2022
- Revanth from DMC & Anand from AMC Attended All About Music conducted by India’s premier B2B music conference and global gateway into the Indian music market at Mumbai on 20-09-2022 to 22-09-2022
- Kanyaraasi- Team of Entrepreneurs from DMC in Collaboration with Storyboard Production House- 24-11-2022
- DMC students won at Storyboard Production Short Film Contest- 17-12-2022
- Revanth Terala, a final-year student has participated in the selection rounds of RC Cup KTM- 18-02-2023
- Chaitanya Suri- Entrepreneur (PQ Productions):
- Nithin Tatiparthi, a final year student, and an Entrepreneur – Youtube Channel
| Sl. No. | Academic Year | No of Books |
|---|---|---|
|
1 |
2004 – 2023 |
100 |
Lab Infrastructure
| Sl. No. | Student Name | Batch | Company Name | Package |
|---|---|---|---|---|
|
1 |
P Sricharan Reddy
|
2019-22 |
Indian National CongressO |
5.94 LPA
|
|
2 |
Laxmi Narayan |
2019-22 |
Indian National CongressO
|
5.94 LPA |
|
3 |
Mounya Reddy |
2019-22 |
Tutoroot Technologies |
3 LPA |
|
4 |
Racherla Manasa |
2019-22 |
Tetramind |
3.8 LPA |
|
5 |
Jaythri |
2019-22 |
Tamada Media |
3 LPA |
Click Here for Placement Details
| Sl. No. | Student Name | Batch | PG | PG Institute |
|---|---|---|---|---|
|
1 |
Bhoomika Yadav |
2019-22 |
MBA |
Bhavan’s |
|
2 |
G.Manasa |
2019-22 |
MA Media and Public Relations |
University of Leicester, England |
|
3 |
M Alekhya |
2019-22 |
MA Mass Communication |
Symbiosis Institute of Media & Communication |
|
4 |
Blesson Samuel |
2019-22 |
MA(MC) Audio Visual |
Symbiosis Institute of Media and Communication |
|
5 |
Shankar MS |
2019-22 |
Diploma in Direction |
Dadasaheb Phalke School of Film Studies |
Click here for the Higher Education Details
